Lauren Barker is the CEO of Uresta. She left her career in finance in 2020 to partner with the founding physician (a Canadian Urogynecologist) to bring Uresta to market and grow awareness. She was blown away at how common of an issue bladder leakage was and how archaic the solutions were. Lauren knew Uresta had the potential to help millions of women and she wanted to help make that happen.
Tell us a bit about Uresta.
Uresta is a solution for stress urinary incontinence (SUI), which can be described as bladder leakage when coughing, laughing, sneezing, or jumping (basically anything that puts pressure on the bladder). As you can imagine, bladder leakage is a quality-of-life issue. It impacts women in multiple ways – from confidence or anxiety in social or work settings, to the discomfort of wearing a damp or smelly pad, or from preventing them from doing activities they love like dancing on a night out or going for a run or simply playing with their kids.
Uresta is the only solution that is available over-the-counter (without a prescription) that actually stops leaks from happening in the first place vs. absorbing them like a pad or leak-proof underwear. By stopping the leaks all together, Uresta allows women to live their life to the fullest and why women call it a “game-changer”.
To set women's minds at ease, can you share how common it is for women to struggle with leakage?
Stress incontinence is estimated to impact 1 in 3 women after the age of 30 and as many as 50% of women by time of menopause. So very common! It is also estimated to impact 50% of women during exercise due to the pressure placed on the bladder during physical exercise.
Is Uresta completely risk free?
Yes – you really have nothing to lose but the leaks by trying Uresta. We offer a 30 day refund window when trying Uresta for the first time. If Uresta doesn’t work for you for whatever reason, we will refund you. Based on clinical studies, Uresta will work for 86% of women. If you happen to be in the 14% that it doesn’t work for, we will refund you. Helping women is at the core of what we do at Uresta and an important reason why we offer a money back guarantee.
Is Uresta one size fits all?
Uresta comes in 5 different sizes, because everyone requires a different level of support. P.S. This has NOTHING to do with your height or weight . We sell the Uresta Starter Kit to find your perfect size – this comes with our 3 most popular sizes and fits 80% of women. What is not included is our smallest size and our largest size – if you need to try one of these additional sizes, we will send it to you for free!
You know you’ve found the right size when …
- Your leaks have stopped or are significantly reduced
- You can still urinate normally with Uresta inserted (that’s right … you don’t have to take it out to pee!)
- It stays in place and doesn’t fall out
- You don’t feel it – similar to how you don’t feel a tampon or menstrual cup
What is it that makes women experience leaking?
This type of bladder leakage (SUI) is caused by long-term impacts from pregnancy or childbirth. But it is not just a mom issue! It also happens due to hormonal fluctuations around a women’s menstrual cycle (some women only experience leaks right before their period), as well as menopause. Stress incontinence is also something that happens with age as it is related to muscle weakness in the pelvic floor – and unfortunately as we age our muscles tend to get weaker.
Where can women find Uresta?
Today Uresta is available on our website (www.uresta.com) and Amazon in Canada. We are launching in the US towards the end of 2023 – sign up here to get on the waitlist for when we are available in the US: https://uresta.com/us-waitlist/